Website Page Speed Optimization and Performance Optimization - R Natura Panonica Online Store
R Natura Panonica

“R Natura Panonica” is one severe pharmaceutical institution in Serbia. It deals offline and online by selling cream and skin care products.

To improve online sales, they contacted Digital Marketing Agency Progressive Media where I work as a Digital Marketing Specialist and Web Designer.

To take advantage of the full potential of paid ads on Facebook, Instagram, and Google, every detail was important to us.

What disadvantages we discovered?

One of the significant disadvantages of the site was its slow website loading. That was of very high importance and priority. As you can see, to open a web page we had to wait about 10 seconds.

Website Speed and Performance Before Optimization
Website Speed and Performance Before Optimization

And that’s a very long time.

What we know from statistics?

We know from scientific research on social networks that the attention of people is very unstable and that we can quickly lose them. Our struggle to attract people’s attention to take them to a website costs a lot of money, why then risk that. Because of waiting for 10 seconds, he loses focus and drops out of the visit. Therefore, we lose the opportunity to convert the visitor to the customer and therefore lose money from the sale.

View the results we’ve achieved with our optimization:

Website Speed and Performance After Optimization

Website Speed and Performance After Optimization

What do you think, after this optimization? Will we have more successful outcomes of paid ads and excellent results in selling Natura Panonica products?

As you can see, the speed of loading a website is essential. It helps to drastically increase the number of conversions. On the other hand, it helps us to feel loved by Google, and earn abetter position on Google’s search engine.

So, page speed also affect Search Engine Optimization (SEO).

Therefore, if you have problems with the speed of reading the website, I advise you to make immediate efforts to solve this problem. You will have a huge benefit from this in the long run.

Look at some more details about statistics BEFORE optimization:

We were used these techniques below to optimize website page load speed:

  • Minify HTML, CSS, JSS
  • Enabling Gzip Compression
  • Reduce HTTP requests
  • Compressing Images
  • Data Optimization
  • Leverage Browser Caching
  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Defer parsing of All Possible JavaScript
  • Remove query strings from static Resources
  • Add Proper Expiry Headers
  • Google Analytics and FB Pixel JS Problem Solve
  • Combine CSS, JSS

Results AFTER WordPress speed optimization:

If you do not have experience and you do not know how to do this, you can freely contact me, and I will help you to solve this critical problem.

Also, you can find me on Upwork. There we can contact and find the solution for your problems about website upload speed or any other WordPress issues.